Christine Lusita is an accomplished entrepreneur and the visionary Founder of DARE TO BE DIFFERENT, a dynamic marketing agency known for its innovative approach to brand strategy and consumer engagement. Under her leadership, the agency has built an impressive client roster, collaborating with industry giants such as TikTok, Google, and Hilton, as well as numerous other prominent lifestyle consumer products, digital platforms, and streaming service companies.

Before founding her agency, Lusita honed her expertise through a distinguished career spanning 15 years in national and local broadcast media, where she worked both in front of and behind the camera. This extensive experience provided her with a deep understanding of content creation, audience connection, and media dynamics, which she now leverages to develop impactful campaigns that resonate with modern audiences.

With a focus on driving growth and challenging conventional thinking, Lusita has established a reputation for substantial creation. Her expertise spans the intersection of technology, culture, and consumer behavior, positioning DARE TO BE DIFFERENT as a go-to partner for brands looking to make a significant impact in competitive markets. An influential figure in the marketing and TV world, Lusita continues to drive the agency’s mission to help brands stand out and achieve extraordinary results.