DARE TO BE DIFFERENT is a boutique marketing agency specializing in helping high-profile consumer brands, digital platforms, and streaming services defy convention and capture market attention.

Founded by visionary entrepreneur Christine Lusita, DARE TO BE DIFFERENT has cultivated a prestigious client roster that includes industry giants such as TikTok, Google, and Hilton.

Our expertise lies in developing innovative, results-driven marketing strategies tailored to the unique dynamics of modern lifestyles, cultural trends, and the digital sector, with a specific focus on broadcast media. From special media buys to social campaigns and strategic partnerships we are committed to pushing boundaries and achieving the seemingly impossible.

We help our clients forge meaningful, unexpected partnerships that ensure they stand out. We leverage over 15 years of experience in TV and brand partnerships to elevate brands, from small newcomers to large corporations. Our targeted campaigns have successfully put brands on air for the very first time, raising awareness, building credibility, and putting them firmly on the map.